,

¡We are celebrating a new record! We have reached 20 millions of registers every month.

We are proud to announce that we have already reached the 2 million users registered per month by our demographically segmented influx measurement system. This means that, one of our Smart-Business solutions, is already monitoring and analysing the gender and the age of more than 2 million people a month or, what is the same, 500,000 people a week. And this goal has been reached without taking into account the rest of the solutions offered by imotion Analytics, among which, we have the detection and analysis of customer emotions for the measurement of the customer experience, the detection and identification of vehicles and objects or the emotional and attentional analysis of audiences.

Every day we have more data and resources that allow us to analyze, understand and extract value to help our customers to get a better understanding of their business, get to know better their customers and optimize decision-making.

What implications does this news have?

This milestone not only has effects on a business-level, but it also opens the door to new projects related to big data analytics and the study of patterns that, in the near future, will allow us to predict social behaviours in order to anticipate situations that could be harmful and avoid them before they happen. For example, traffic jams, agglomerations in public transport etc.

Keep on growing!

In any case, in imotion Analytics we are ready to continue growing and increasing the volume of data to transform it into useful information that will facilitate the decision making to clients, individuals and society as a whole.

Imotion Analytics presents its project for the measurement of customer experience in the tourism sector – Jornades ON

Imotion Analytics enters with strength into the tourism sector by providing new ideas for the measurement and optimization of customer experience in an innovative and creative environment. The company Startup is highly grateful to the city of Castelldefels for the invitation received to present the project in the event “Jornades On Innovem” that took place yesterday June 12 and that hosted many different projects related to innovation in different sectors. https://www.jornadeson.com/

The event was a great success welcoming great professionals of the sector and awakening a great interest around the project presented by Imotion Analytics.

Alejandro Murillo (CEO of imotion Analytics) presenting the project during the event.

By the hand of their CEO Alejandro Murillo, Imotion Analytics had the opportunity of presenting their project for measurement and the optimization on customer service by the monitoring of the emotions in a space dedicated to the tourism sector, which took round table form and where various specialized speakers like August Corrons (Professor and investigator in economy and company in the UOC, Ariadna Benet (Founder and consulter of Sustainable-AND), Àngel Díaz (Counselor of the ITR-Responsible Tourism Institute) or Eduard Martinez (Counselor in Smart Cities for the company INDRA) among others. During the event, a space where projects and ideas were shared and where all together had the opportunity, not only to present their own ideas and projects, but to learn from others.
,

Double recognition for Imotion Analytics which is consolidated as the most innovative Startup.

This has been a great week for Imotion Analytics which is consolidated as a big actor in the new applied technologies sector and innovation after being awarded with two prices of huge relevancy in only one week.

The first award was given by the Association DEC to the most innovative project on client experience all thanks to a joint project that Startup of Barcelona and the hotel chain Campanile started with the objective of improving the experience of the clients in the hotel. In the award ceremony, which was located in Madrid, awarded the development and application, in part of Imotion Analytics, of a system capable of measuring in a continued and not intrusive way, the experience of the clients through the monitoring of their emotions during the customer service process, which take place at the hotel’s reception. Thanks to this system developed by Imotion Analytics, the hotel chain Campanile had accomplished an improvement in the experience of the clients saving costs and foresees to extend this innovation at an international scale.

“Oscar Peón, (Associate founder of Imotion Analytics) and Camille Gil (Project Coordinator in Campanile) receiving the award DEC.”

It’s a great moment for the Start Up of Barcelona, since some days ago it was receiving the award “Project Wonderful” to the most innovative in Smart Cities for the development of a system that applies the new technologies to the management of public services of transport. This system is able of measuring and predicting the influx allowing an ideal management of the resources improving this way the services of transport in the big cities.

“Alejandro Murillo, CEO of Imotion Analytics, receiving the award Project Wonderful.”

Both awards have had a really positive impact for Imotion Analytics which sees all of their efforts to open new paths and be pioneers in different sector have the recognition deserved and be rewarded. The Startup of Barcelona, which is specialized in the development of solutions for the retail sector, has been opening new ways in other sectors with wise choice and success just how these two awards for innovation demonstrate.

,

Video: Interview in the awards DEC’s gala for the most innovative project- Imotion Analytics & Campanile

 

The award was given by the Association DEC to the most innovative project on client experience all thanks to a joint project that Startup of Barcelona and the hotel chain Campanile started with the objective of improving the experience of the clients in the hotel. In the award ceremony, which was located in Madrid, awarded the development and application, in part of Imotion Analytics, of a system capable of measuring in a continued and not intrusive way, the experience of the clients through the monitoring of their emotions during the customer service process, which take place at the hotel’s reception. Thanks to this system developed by Imotion Analytics, the hotel chain Campanile had accomplished an improvement in the experience of the clients saving costs and foresees to expand this innovation at an international scale.

How to measure the customer experience with facial coding

Nowadays it is possible to analyse customer behaviour and satisfaction by identifying facial expressions.

 

In a market plenty of competitors, companies focus their efforts on loyalty programs, trying to create a better customer experience. A satisfied consumer is more likely to repeat his visit or recommend the store.

How to measure customer satisfaction? Usually people don’t say what they really think, but not because they lie, but because the majority of our cognitive processes are unconscious. Therefore, the company imotion Analytics has developed a biometric analysis technology, which combines video and infrared light to detect customers emotions through facial recognition.

This technology allows us to know client opinions in a non-intrusive way and in a much more precise way than traditional techniques. It is a pioneering system in Spain, developed by imotion Analytics, a Startup Technology company from Barcelona born in 2014 at the Polytechnic University of Catalonia.

In addition to monitoring the emotional state, this innovative technology allows us to measure traffic segmented by gender and age in areas of interest. It is able to offer information about workloads per employee, customer demographic insights, the capture and conversion rate among other outputs that exponentially optimize the strategic decision-making process.

The Campanile hotel chain has already installed this technology to identify the facial expressions of its clients at the reception of the hotel, generating a great media impact. In this way, the hotel receives combined information that allows it to measure its guest’s satisfaction, evaluate its performance in customer experience and optimize care protocols.

In this way, the usefulness of this service extends to a wide variety of sectors in addition to the hotelier, such as retail and transport, two sectors in which imotion analytics are already working with several clients.