This is because the shopping experience is not exclusively the result of “rational” processes: emotions directly influence user satisfaction and, in turn, this directly influences the chances that a customer will remember, speak positively of your purchase or service experience or recommend us to third parties
Monitor the emotional state of your customers to measure their experience
Using this technique, we monitor the 7 basic emotions in the human face, which allows us to obtain unconscious information related to a positive or negative perception of the client and, therefore, related to the client experience.
We go a step beyond traditional techniques that only capture rational responses in a very limited and intrusive way.
Thanks to our system, we will be able to obtain information about:
Emotional Performance Score EPS
The EPS measures the difference between the initial and final emotional valence experienced by the client in a specific interaction.
Indicator of how much and how we have managed to modify the emotional valence of clients as a result of their experience in our business.
EPS = Final emotional valence – inital emotional valence
Identify your highest performing employees and learn from them
This will allow us to identify the best performing outlets and employees and learn from them.
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