Emotions are complex psychological and physiological states that influence how humans react to their environment. Measuring them has traditionally relied on surveys and self-reporting, but advances in artificial intelligence and computer vision now allow us to detect emotions automatically from facial expressions.
At imotion Analytics, our facial coding technology can read micro-expressions in real time and classify them into core emotions such as happiness, surprise, sadness, anger, disgust and fear. This enables brands and venues to objectively measure how customers feel during their experience, without intrusive methods.
The result is data-driven insight into the emotional impact of products, services and environments — a powerful tool for customer experience optimization.